What We Do
Doubling SNAP Benefits
We pioneered the transformation of food policy with the creation of the Gus Schumacher Nutrition Incentive Program (GusNIP), which has changed the landscape of nutrition incentives nationwide through the farm bill.
Produce Prescriptions (PRx)
Our groundbreaking PRx partner programs work with doctors and healthcare providers to prescribe fruits and vegetables as a regular part of healthcare, combating diet-related diseases directly at their source.
Wholesome Wave has grown from a bold idea in 2007 to a movement that reshapes how food is thought about and accessed in America today. Our mission is straightforward yet profound: to end food and nutrition insecurity by making nutritious produce available and affordable to all, especially those in historically underserved communities.
The impact of our SNAP advocacy and PRx partner programs reach millions every day, breaking down barriers to accessing healthy food across 49 states and Puerto Rico. From local farmers markets to national policy, we catalyze change that fosters long-term health and economic benefits for individuals and their communities.
What Is Nutrition Insecurity?
Millions of Americans can’t afford to eat healthy food. They have no choice but to stretch their weekly paycheck by buying inexpensive, highly processed, nutritionally depleted foods for themselves and their families – increasing their risk of developing life-threatening diseases like diabetes and heart disease. Adding fresh fruits and vegetables to an incomplete meal is proven to provide the nutrition needed to help prevent and manage these diseases.
National Produce Prescription Collaborative
Convened and led by Wholesome Wave, the National Produce Prescription Collaborative (NPPC) was co-founded in spring of 2019 by Wholesome Wave, Tufts Friedman School of Nutrition Science and Policy, DC Greens, Reinvestment Partners, and a number of other devoted organizations to catalyze the vital role of food and nutrition in improving health and wellness.Through the important work of federal and state policy working groups, a grassroots taskforce, and steering committee leadership, the NPPC continues working to embed and institutionalize produce prescriptions (PRx) into standard healthcare practice.
Food4Moms, a three-year Produce Prescription (PRx) Program created by Wholesome Wave, aims to comprehensively assess the feasibility, and measure the impact of a PRx program tailored specifically for women who are pregnant, Latina and low-income in Hartford, Connecticut. Food4Moms follows a unique co-design iterative approach that integrates the principles of Fidelity, Equity and Dignity (FED) throughout the program.
