Please help support us in our mission to address disparities in diet-related diseases and enhance nutrition equity for all.
Help Us Provide Everyone With Access To Nutritious Foods
Wholesome Wave is driven by a simple, yet powerful mission: to end food and nutrition insecurity across America by increasing the affordability and access to fresh produce for everyone, regardless of race, ethnicity, income, or zip code. Today’s challenges in nutrition and food access demand bold actions—and we have been leading the charge since 2007.
Solving America's Food & Nutrition Insecurity Crisis
We partner with local communities, policymakers, and healthcare providers to make sure everyone can choose healthy food. Research has shown that eating more fruits and vegetables directly improves your chance of a better life, resulting in enormous health, emotional, and societal benefits.
Our innovative initiatives transform policy through programs like the groundbreaking doubling of SNAP benefits for fruits and vegetables and writing prescriptions for fruits and vegetables in clinical settings. We're not just addressing hunger at Wholesome Wave—we're promoting long-term health and wellness.
Doubling SNAP Benefits
We are the first food equity nonprofit to change the farm bill, with funding now available to double the value of food stamps when spent on fruits and vegetables through the Gus Schumacher Nutrition Incentive Program (GusNIP), named after our late co-founder.
Produce Prescriptions (PRx)
Launched the Food as Medicine movement in 2009, working with doctors to write prescriptions for fruits and vegetables to combat diet-related diseases such as obesity, diabetes, and heart disease, making produce both accessible and affordable.
an estimated 44 million people in America, including 13 million children, faced uncertainty in their next meal—hindering health, productivity, and stability in their lives.
In 2022 alone,
Because of Wholesome Wave’s advocacy and program partners:
is secured annually for national nutrition incentives since the 2014 farm bill.
in America benefit from our SNAP doubling and PRx program partners annually–and growing!
now have programs that provide better access to healthy food.
Imagine a World Where Nutritious Food Is Within Everyone's Reach
Food insecurity affects millions, limiting access to healthy, nutritious options like fruits and vegetables.
Our funding partners have made it possible for us to be at the forefront of combating these challenges, providing innovative solutions that bring lasting change with healthy outcomes.
Wholesome Wave was founded in 2007 when four-time James Beard Award-winning Chef Michel Nischan teamed up with former Undersecretary of Agriculture Gus Schumacher to change the world through food.
Gus, leveraging his extensive experience in agricultural policy, and Chef Michel, applying his culinary expertise and personal motivation as a father of children with diabetes, envisioned a system where healthier food choices were made available and affordable to everyone through innovative programs. Together, they created groundbreaking initiatives like the Double Value Coupon Program and the Produce Prescription Program, which has significantly shifted the landscape of food accessibility in America today.
From Vision To Reality
Making Waves
Follow our journey @wholesomewave
