Wholesome Wave fosters strong linkages between local agriculture and under-served communities. Our goal is a more vibrant and equitable food system for all people.

Wholesome Wave programs improve the accessibility and affordability of healthy, locally grown fruits and vegetables. We reach over 28 states, working with more than 60 community-based organizations who manage nearly 400 farm-to-retail venues, and impact more than 3,200  farmers.


Check out some of the latest news coverage on the launch of our Fruit and Vegetable Prescription Program pilot at 2 New York City Hospitals:

Click here to see additional news coverage

Be sure to read the exciting results from our latest study, The Double Value Coupon Program Diet and Shopping Behavior Study.

We are pleased to announce the release of our 2014 Fruit and Vegetable Prescription Program Factsheet and our 2014 Double Value Coupon Program Factsheet.

To login to our Online Partner Learning Community, click here.

To see a map of our partners’ farmers markets that run Wholesome Wave’s Double Value Coupon Program, click here.