Wholesome Wave’s Double Value Coupon Program Now “Doubling” Its Reach Among Underserved – Key Leaders Will Help Celebrate Major Milestone

Wholesome Wave staff is busily preparing for our 3rd annual meeting in Washington, DC next week. The convening officially kicks off on Tuesday April 24th. This year we are very fortunate to have Chef José Andrés and Deputy Secretary of Agriculture Kathleen Merrigan make the opening remarks along with our founder and CEO, Michel Nischan.

We can’t wait to see all of our partners and friends there.

Below is a copy of a media alert that was sent out yesterday.



Ralph Loglisci




April 18, 2012


Wholesome Wave’s Double Value Coupon Program Now “Doubling” Its Reach Among Underserved – Key Leaders Will Help Celebrate Major Milestone


(Bridgeport, CT) Wholesome Wave, a national nonprofit dedicated to fostering strong links between farmers and underserved communities, will outline encouraging new findings from its annual survey during its 3rd annual meeting in Washington, DC. April 24th and 25th. Data announced will include Wholesome Wave programs’ impact on fruit and vegetable consumption and economic impacts among farm-to-retail venues and local agriculture.


Speakers will include Michel Nischan, CEO & President, Wholesome Wave and award-winning chef & restaurateur; Kathleen Merrigan, USDA Deputy Secretary of Agriculture; Congresswoman Chellie Pingree, (D-Maine); José Andrés, recently named 2012 Time 100 and James Beard Foundations 2011 “Outstanding Chef of the Year”; and Audrey Rowe, USDA Food and Nutrition Service, Administrator.


Those in attendance will be members of Wholesome Wave’s more than 60 partners from over 25 states, who represent more than 300 farmers markets and 23-hundred farmers. Just one of the top key survey results reveal Wholesome Wave’s Double Value Coupon Program literally doubled its reach last year among federal food benefits customers.


WHEN:   Tuesday, April 24

8 AM – Chefs Nischan & Andrés

9 AM – Deputy Secretary Merrigan

Wednesday, April 25

 8 AM Congresswoman Pingree 

 1 PM – Administrator Rowe


WHERE:  Hamilton Crowne Plaza Hotel, 1001 14th St NW (14th&K) Washington, DC 20005


VISUALS:   Tuesday, April 24

10:30 AM – Michel Nischan joins Chef Duane Keller, 14K Restaurant, Executive Chef, as he prepares a 4-course locally sourced meal for more than130 guests. Local suppliers will be available for interviews.


About Wholesome Wave

Wholesome Wave is a nonprofit, 501(c)3 organization dedicated to supporting small- and mid-sized farmers and making fresh, healthy, locally grown fruits and vegetables available to all people, regardless of income. Wholesome Wave partners with farmers markets, community leaders, healthcare providers, like-minded nonprofits and government entities to implement programs that benefit consumers in under-served communities and the farmers who provide for them.



Leave a Reply