Wholesome Wave Programs

Use our interactive map to find Wholesome Wave partner sites that implement the Double Value Coupon Program and provide incentives for SNAP & other federal nutrition benefits.

The Wholesome Wave brochure is available for download.

Wholesome Wave programs increase access to affordable, healthy, locally-grown fruits and vegetables for underserved communities. Through partnerships with over 60 community-based organizations, Wholesome Wave programs span the country, from Hawaii to Maine. Please visit our partners page to learn more about our partners working in your community.

Wholesome Wave’s core Double Value Coupon Program (DVCP) was launched in 2008 at farmers markets in Connecticut, California and Massachusetts. In a few short years, it quickly expanded to more than 300 farm-to-retail venues in 25 states and the District of Columbia.

DVCP represents a new way of conceptualizing solutions to the related problems of food insecurity, prevalence of dietary disease, including obesity, and the economic viability of small and mid-sized farms. To learn more about our Double Value Coupon Program please click here.

The Fruit and Vegetable Prescription Program (FVRx), launched in 2010, fosters partnerships between healthcare providers and organizations working with farm-to- retail venues to measure the impacts of increased consumption of fresh fruits and vegetables among underserved community members. The goal is to improve health outcomes by providing overweight and obese children and pregnant women at-risk of diet-related diet-related diseases with the resources to increase consumption of fresh, locally grown produce. Read more about our Fruit and Vegetable Prescription Program here.

Wholesome Wave is working to change the landscape of how all people and institutions can purchase healthy, regionally grown agricultural products. We developed the Healthy Food Commerce Investments (HFCI) division to help entrepreneurial organizations respond to the increased demand for healthy, local food while supporting local agriculture and regional economies. Please visit our Healthy Food Commerce Investments page to learn more.

To learn more about Wholesome Wave programming within our home state, please visit our Connecticut Programs page.

If you are interested in learning more about how your organization could engage with Wholesome Wave’s programs, please fill out this form.