Spreading the Produce-Prescription Gospel, one Toolkit at a Time.

Spreading the Produce-Prescription Gospel, one Toolkit at a Time.

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Spreading the Produce-Prescription Gospel, one Toolkit at a Time.

May 14, 2016
     
Customer Selects Yellow Zucchini at Farmers Market in New York
Photo Credit: Jameel Khaja

In 2010, Wholesome Wave launched our first Fruit and Vegetable Prescription Programs in Maine and Massachusetts, based on the simple idea that doctors could prescribe produce to patients—rather than wait and prescribe medicine after they’re sick. Just 6 years later, after successful implementation across 10 states, we’ve released a 100+ page toolkit to help other organizations launch these programs across the country.

Cover of Fruit and Vegetable Prescription Program Toolkit
In response to an increasing interest within the field for information on prescription program best practices, Wholesome Wave has compiled lessons learned from six years of prescription program experience and gathered best practices from experts in the field to develop this toolkit. Through a recent webinar, we rolled this toolkit out to our network of over 700 farmers markets and retailers; in just a month, the toolkit has already been downloaded over 5,000 times, and counting.

This toolkit guides readers through every step of the process, from planning to design, training to implementation & evaluation, and offers over 20 plug-and-play resources ranging from clinical-visit forms to nutritional-assessment tools.

Module 3 Cover Page, FVRx Toolkit
To access the toolkit and learn how to launch your own produce prescription program, join our national network! It’s free and you’ll gain access to this and many other invaluable tools through our Online Resource Library. Together we can make produce more affordable in communities across the country, benefitting low-income families, local farmers, regional economies and public health.