Oh SNAP! Our New Marketing Campaign is Hot Off the Presses
We provide a whole suite of support to our SNAP-doubling partners across the country: expertise, toolkits, systems, an app, and, in many cases, funding. And now we’re adding one more arrow to member quivers: a marketing campaign.
If you shop with SNAP, we’ll literally double your money. But community-based network members often have a tiny staff or are even volunteer-run, without the luxury of an in-house design team, so one of their biggest challenges can be simply spreading the good news. Which is where we came in.
We won USDA funding to engage advertising and design experts to create a strong message that our partners everywhere can use to get the word out about our work. Over the winter, we hired a killer team lead by a global marketing director in New York and a world-class graphic designer from Denmark. After many iterations, language tweaks, and more tomato photos than you can imagine, we agreed upon a winner.
We are delighted to unveil the “You SNAP, We Match” campaign, in both English and Spanish, complete with customizable templates our partners can use for everything from postcards to banners, supermarket signs to bus shelter art, newspaper ads to Facebook promotions. First rolling out across Virginia, New Hampshire, Ohio, Maine and Connecticut, the campaign is available, for free, to our members in 48 states nationwide. They pay only for printing—and we negotiated a great group rate on that, too. Know a market that should have these materials? Great – suggest they join our network. Membership is free, too.
Last year, we reached more customers than ever – over half a million. With this campaign, we aim to smash that record, and let SNAP shoppers across the country know that poverty need no longer be an obstacle to affording fruits and vegetables.