Bottles of Change

Bottles of Change

Case Study

Bottles of Change

September 15, 2016
     
Founder & CEO Michel Nischan

In a multi-year, star-studded partnership, Wholesome Wave & Naked Juice joined forces to #DrinkGoodDoGood. 

We teamed up with Naked Juice on a campaign to raise both awareness of food deserts – and funding to fight them. Through the campaign, Naked Juice pledged $10 to Wholesome Wave every time someone shared a selfie with fresh fruits or vegetables on social media using our apt hashtag: #DrinkGoodDoGood.

The 2016 #DrinkGoodDoGood campaign, which ran from August through September, launched with a kick-off bash hosted by our CEO Michel Nischan, board member Chef Tom Colicchio, actor Adrian Grenier, Chef Bobby Flay, and artist Common. The campaign garnered additional celebrity support from the likes of actress Minka Kelly, filmmaker Philippe Cousteau, Jr., and producer and director Ryan Lewis, in addition to chef friends Tyler Florence, Richard Blas, Jeremy Ford, Michelle Bernstein and Wholesome Wave board-member chef José Andrés.

Naked Juice kicked off the 2016 campaign with a whopping 250,000-pound contribution of fresh fruits and vegetables (the monetary equivalent of fruits and vegetables will be donated) and once again, Naked Juice pledge 10 pounds of fruits and veggies to Wholesome Wave for each fruit and veggie selfie tagged with #DrinkGoodDoGood! With just a click, our supporters fought poverty and helped people in need eat better from coast to coast.