Wholesome Wave
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Meet our Heroes of a Healthier America & Hear their Stories

Meet Eddie, who was recently diagnosed as a borderline diabetic. Eddie says the Double Value Coupon Program will make it easier to “change his lifestyle” by helping him to afford healthy local food from the Walloomsac Farmers Market in Bennington, VT.

Meet Felicita, a mother of two and a Double Value Coupon Program consumer who shops at City Green Markets in Passaic, New Jersey. Felicita says, “[The Double Value Coupon Program] helps me a lot because the more I can buy like this, the better it is for my children.”

Meet Karen, a farmer who takes part in the Double Value Coupon Program at Walloomsac Farmers Market in Bennington, VT. Karen has participated in the coupon program for years. She says, “What I see as as the most profound impact of the [Double Value] coupons is that it helps bring people to the market. More people come to the market and feel they have buying power.”

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latest news from our

Blog:

The New Farm Bill: Next Steps
This week, both the U.S. House and Senate Agriculture Committees passed their respective versions of the Farm Bill. This coming Monday, May 20th, the full Senate will consider its version of the bill. Our Wholesome Wave policy team is keeping track of key >>Read more
Organic Valley Headquarters Fire: Wholesome Wave Message
(Bridgeport, CT - May 15, 2013) "Our hearts go out to everyone at Organic Valley tonight.  A fire destroyed nearly two-thirds of the company’s headquarters in La Farge, Wisconsin, Tuesday evening. Fortunately, we are told none of the 400 employees there >>Read more


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